When direct marketing makes sense
Direct marketing fits customer acquisition, local promotions, customer reactivation, invitations, information campaigns, and offers with a clear target group.
Direct Marketing in Switzerland
Direct marketing in Switzerland connects targeted communication with postal reach. Depending on the audience, campaigns can be planned as addressed, unaddressed, or as a combination of both mailing types.
FlyerMail handles printing and postal dispatch preparation. You choose the contacts, define the offer and handle incoming responses. Automated CRM integration and ongoing campaign management are not included in the calculator price.
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Which form fits the objective
If specific people should be reached, an addressed mailing makes sense. If visibility in a location, canton, or catchment area matters, unaddressed flyer delivery is the better fit.
Implement direct marketing with FlyerMail
In the calculator, first choose the mailing type: flyers by area and recipient group, or addressed mail by recipient count. Add format, printing and date to calculate the price, then send your quote request or order.
Plan direct marketing as a postal campaign
A good direct marketing campaign does not start with printing, but with objective, audience, and mailing logic. The calculator covers your selected production and postal mailing. Allow separately for creating the artwork, handling responses in your own team and any other advertising measures.
Define the campaign objective
Should the campaign acquire new customers, activate existing customers, inform, or lead to a specific action? The objective determines mailing type, message, and scope.
Choose data basis or area
For addressed campaigns, recipient data quality matters. For unaddressed campaigns, clean selection of locations, postal code areas, or cantons matters.
Align format and mailing path
Flyers, letters, inserts, and folded flyers have different use cases. Format and mailing model should fit the message, budget, and intended impression.
Make the next action clear
Direct marketing needs an understandable next step: enquiry, visit, order, appointment, voucher, or reply. This makes the campaign more measurable.
Key points for your campaign
Define the audience deliberately
Direct marketing works best when recipients, area, and message fit together. The campaign is not only mailed, but planned with a clear target.
Choose addressed or unaddressed
Addressed mailings fit personal contacts and existing customers. Unaddressed flyer delivery fits regional reach without a recipient list.
From printing to dispatch
Print files, inserts, target area, mailing type, and timing are aligned before the start. This keeps campaign execution operationally controllable.
Choose the mailing type
Without an address list, choose flyers with a distribution area and recipient group. For postcards, selfmailers or letters, use the recipient count from your address list. Both options can be calculated with or without printing.
Related topics
Postal Advertising in Switzerland
Postal advertising in Switzerland includes campaigns that can be delivered as unaddressed flyers or addressed letters.
Flyer Advertising by Post in Switzerland
Flyer advertising in Switzerland can be planned as a postal campaign with printing, area, quantity, and mailing.
Plan mailbox advertising in Switzerland
For a local promotion, the mailing area should match the catchment of your business, offer or event.
Short FAQ
Is direct marketing only suitable for large companies?
No. SMEs and local businesses also use direct marketing successfully when target group and offer are clearly defined.
Can I limit direct marketing to specific regions?
Yes. Locations, postal code areas, cantons, and target segments can be defined precisely during campaign planning.
How do I start direct marketing with FlyerMail?
For unaddressed flyers, choose the area and recipient group. For postcards, selfmailers and letters, enter the recipient count from your address list. Format, printing and date complete the calculation.
How can I attribute responses to a campaign?
Use a campaign code, a dedicated page or a question when customers contact you. Record the mailing period and quantity. This lets you compare responses and orders with campaign costs without assuming a particular response rate.
Next step
Choose the mailing type, format, printing option and date. For flyers, select the area; for addressed mailings, enter the recipient count. You can then request a quote or submit an order, even without an attachment.