What postal direct advertising means
It refers to printed material sent by post or delivered to mailboxes according to a defined area. Depending on the campaign, the mailing can be unaddressed or addressed.
Direct Advertising by Post in Switzerland
Direct advertising in Switzerland helps you send printed messages to mailboxes or to clearly defined recipients. It is suitable for companies, associations, public bodies, and organizations that want a structured postal campaign.
FlyerMail combines area selection, printing, preparation, and mailing in one workflow. You can plan unaddressed flyer mailings, addressed direct mail, and advertising mailings with clear quantities and a transparent process.
Practical guidance on Direct Advertising by Post in Switzerland
When this channel makes sense
It is useful when area, message, and mailing period need to be controlled. Typical users include local businesses, service providers, real estate companies, municipalities, parties, associations, and organizations.
How FlyerMail supports planning
The calculator helps define mailing type, area, target group, format, and printing. The details are then checked so the offer matches the real campaign.
Plan direct advertising without scattering effort
A good postal campaign is not only about the flyer. It also depends on area, mailing quantity, format, paper, preparation, and timing.
Unaddressed or addressed
Unaddressed mailings are based on municipalities, postal codes, or cantons. Addressed mailings are based on recipient lists and are better suited for more targeted campaigns.
Direct mail and local visibility
Direct mail is useful for a personalized approach, while unaddressed mailings provide broader local reach. The right choice depends on audience and message.
Printing, material, and quantity
Format, flyer type, paper weight, and quantity influence printing costs. When printing is ordered with the mailing, the printing price is included in the calculation.
Review before execution
Before implementation, key details are checked: area, quantity, mailing type, desired date, data, and print files.
Key points on Direct Advertising by Post in Switzerland
Reach the right mailboxes
Campaigns can be planned by municipality, postal code, canton, household type, or recipient list. This keeps the message aligned with the area or audience you want to reach.
Printing and mailing together
Format, paper, quantity, preparation, and mailing window are coordinated before the campaign starts. This makes the process easier to manage.
For sales, information, and retention
Direct advertising can be used for commercial offers, public information, invitations, seasonal campaigns, association messages, and customer retention.
Classification
Depending on campaign goals, this topic can be implemented via the unaddressed or addressed delivery path.
Related topics
Direct Mailing in Switzerland
Direct mailing in Switzerland is addressed postal advertising: reach selected customers, leads, or target groups with a personally delivered mailing.
Advertising Mailings in Switzerland
Advertising mailings in Switzerland are postal campaigns with a clear promotional or informational purpose.
Unaddressed Flyer Delivery in Switzerland
Unaddressed flyer delivery in Switzerland brings flyers to selected towns, postal code areas, or cantons without using recipient addresses.
Short FAQ
What is direct advertising by post?
It is a printed campaign sent by post, either to defined areas without personal addresses or to specific recipients with addresses.
What is the difference between direct advertising and direct mail?
Direct mail usually means an addressed mailing. Direct advertising can also include unaddressed campaigns in municipalities, postal code areas, or cantons.
Can FlyerMail handle printing and mailing?
Yes. FlyerMail can combine printing, preparation, and mailing so the campaign is handled in a coherent workflow.
How do I start a campaign?
Choose mailing type, area, target group, format, and print options in the calculator. The information is then reviewed for the next step.
Next step
Define area, delivery type and campaign objective in the calculator. After that, your request can be reviewed and coordinated operationally.