When addressed direct advertising makes sense
It makes sense when recipients are already known or selected by clear criteria. Typical examples include customer mailings, member information, B2B campaigns, or invitations.
Addressed Direct Advertising in Switzerland
Addressed direct advertising in Switzerland targets clearly defined recipients and is delivered with a personal address. It is suitable for reaching existing customers, members, leads, or selected target groups directly.
FlyerMail supports addressed campaigns from data structure through printing, enclosing, and dispatch coordination. This creates a controlled workflow for postal advertising with a clear targeting logic.
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What determines the impact
Data quality, message relevance, format, timing, and a clear call to action are decisive. Addressed advertising works especially well when content and audience fit together.
Run addressed campaigns with FlyerMail
FlyerMail connects request, print options, data coordination, and mailing preparation in a structured process. The campaign remains controllable from planning to delivery.
Match recipient groups to mailing versions
Addressed direct advertising lets you send different content to your own customer or member groups. The selection comes from your recipient list, not the calculator’s household options.
A clear selection criterion
Decide which existing contacts fit the campaign, such as customers of one branch or members in one region. Use only information you actually hold and are allowed to use for that purpose.
Name each version clearly
Assign the intended letter template and inserts to every recipient. A distinct version name helps prevent mix-ups between similar offers.
Reconcile quantities before approval
Compare each version’s recipient count with its planned print quantity. Check for duplicate contacts across groups and specify whether someone should intentionally receive more than one mailing.
Compare results consistently
Use a separate campaign code or response route for each version. Compare responses over the same period. Different groups or offers can affect the result; delivery volume alone does not measure success.
Key points for your campaign
Reach specific recipients
Addressed direct advertising speaks to concrete people or organizations. This reduces wastage and aligns the campaign more closely with relevant target groups.
Prepare address data cleanly
A clear data base is essential. Addresses, target fields, and mailing quantities need to be prepared transparently so production and dispatch remain stable.
For retention and activation
Addressed campaigns are suitable for offers, invitations, information letters, customer reactivation, and recurring mailings.
Choose the mailing type
For postcards, selfmailers and letters, enter the recipient count from your address list. Addressing and the processing required for the product are included. No area selection is needed.
Related topics
Direct mail Switzerland: planning and preparation
A direct mailing starts with a specific purpose, such as an invitation, an offer or an update for existing customers.
Addressed Mailings in Switzerland
Addressed mailings in Switzerland deliver your message directly to selected recipients.
Direct Marketing in Switzerland
Direct marketing in Switzerland connects targeted communication with postal reach.
Short FAQ
What is addressed direct advertising?
Addressed direct advertising is postal advertising with a personal address. It is delivered to specific recipients instead of a general area.
Can I use existing customer data?
Yes. Existing address data can be used if it is prepared cleanly and may be used for the planned campaign.
How do I start an addressed campaign?
Choose postcard, selfmailer or letter in the calculator and enter 350 to 500,000 recipients. Select format, paper, printing and date to see the total. Print files and the address list transfer can be agreed after your enquiry.
How do I divide a customer list between different offers?
Mark which offer each recipient group should receive. Keep the relationship between data, letter templates and enclosures clear. Check a sample of every version before approval.
Next step
Choose postcard, selfmailer or letter in the calculator and enter the recipient count from your address list. Format, printing and date determine the displayed total. Additional personalisation is agreed separately; you can enquire before the print file is ready.