1. Prepare the campaign brief
Record the offer, audience, desired response and timing. Decide whether to use an existing recipient list and which content each recipient group should receive.
Direct mail Switzerland: planning and preparation
A direct mailing starts with a specific purpose, such as an invitation, an offer or an update for existing customers. This guide explains how to prepare recipients, design, production and dispatch for a campaign in Switzerland.
Use this planning guide to gather the information needed before making an enquiry. For help with printing and sending an addressed mailing, see the services in the Mail section.
Practical guidance on Direct mail Switzerland: planning and preparation
2. Agree the production details
Confirm the format, paper, page count, personalisation and any inserts. Approve the content, address layout and final quantity before printing.
3. Plan dispatch and responses
Coordinate dispatch with your promotion. A dedicated contact address, campaign code or relevant landing page can help attribute responses to the mailing.
Checklist before your mailing enquiry
These details make it easier to assess the job. Mention any questions that still need to be resolved in your enquiry.
Recipients and address file
Check that recipient details, postal addresses and required personalisation fields are complete. Flag duplicates or uncertain records for review before production.
Print file and approval
Identify the version to be printed. Check the wording, contact details, image quality and address space against the requirements of your chosen format.
Compare the full cost
Compare quotes for the same scope: quantity, paper, printing, addressing, envelope insertion, inserts and dispatch. Record which services are included and which are additional.
Timing and follow-up
Specify the preferred dispatch period and the date of your promotion. Allow time for questions and print approval, and decide how incoming responses will be handled.
Key points on Direct mail Switzerland: planning and preparation
Define your objective and recipients
Decide what response you want and who should receive the mailing. A customer update, an invitation and a sales offer need different content.
Gather the documents
Prepare recipient details, the quantity, format and print file. Specify whether personalised content, inserts or envelopes are required.
Coordinate timing and budget
Plan the preferred arrival period and print approval together. Costs depend on quantity as well as printing, processing and the mailing method.
Prepare your postal campaign
Prepare your mailing list, letter template and personalisation requirements. We agree printing, envelope insertion and postal dispatch for your order.
Related topics
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Addressed Advertising Mailings in Switzerland
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Direct Marketing in Switzerland
Direct marketing in Switzerland connects targeted communication with postal reach.
Short FAQ
What is direct mailing?
Direct mail means postal marketing campaigns. An addressed mailing uses a recipient list and prepared print materials. The job can include printing, personalisation, envelope insertion and mailing.
Can FlyerMail handle printing and mailing together?
Yes. FlyerMail can coordinate printing, preparation, envelope handling, and mailing in one operational workflow.
How do I calculate direct mailing costs?
Costs depend on quantity, format, printing, envelope preparation, addressing, and mailing model. Start with the calculator; we then review the details for the concrete project.
What should a direct mail brief include?
Record the objective, recipients, expected response, quantity and schedule. Add the format, page count and personalisation requirements. Name who supplies the address list and who approves the print file.
Next step
Specify the area, recipients, format, printing requirements and date. You can request a quote or submit an order for review. You can send the enquiry without an attachment.