Direct mail Switzerland: planning and preparation

A direct mailing starts with a specific purpose, such as an invitation, an offer or an update for existing customers. This guide explains how to prepare recipients, design, production and dispatch for a campaign in Switzerland.

Use this planning guide to gather the information needed before making an enquiry. For help with printing and sending an addressed mailing, see the services in the Mail section.

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Prepare your order

1. Prepare the campaign brief

Record the offer, audience, desired response and timing. Decide whether to use an existing recipient list and which content each recipient group should receive.

2. Agree the production details

Confirm the format, paper, page count, personalisation and any inserts. Approve the content, address layout and final quantity before printing.

3. Plan dispatch and responses

Coordinate dispatch with your promotion. A dedicated contact address, campaign code or relevant landing page can help attribute responses to the mailing.

Checklist before your mailing enquiry

These details make it easier to assess the job. Mention any questions that still need to be resolved in your enquiry.

Recipients and address file

Check that recipient details, postal addresses and required personalisation fields are complete. Flag duplicates or uncertain records for review before production.

Print file and approval

Identify the version to be printed. Check the wording, contact details, image quality and address space against the requirements of your chosen format.

Compare the full cost

Compare quotes for the same scope: quantity, paper, printing, addressing, envelope insertion, inserts and dispatch. Record which services are included and which are additional.

Timing and follow-up

Specify the preferred dispatch period and the date of your promotion. Allow time for questions and print approval, and decide how incoming responses will be handled.

Key points for your campaign

Define your objective and recipients

Decide what response you want and who should receive the mailing. A customer update, an invitation and a sales offer need different content.

Gather the documents

Prepare recipient details, the quantity, format and print file. Specify whether personalised content, inserts or envelopes are required.

Coordinate timing and budget

Plan the preferred arrival period and print approval together. Costs depend on quantity as well as printing, processing and the mailing method.

Choose the mailing type

For postcards, selfmailers and letters, enter the recipient count from your address list. Addressing and the processing required for the product are included. No area selection is needed.

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Short FAQ

Can I calculate mailing costs for my address list online?

Yes. Postcards, selfmailers and letters can be calculated directly for 350 to 500,000 recipients. Choose format, paper, printing and date. Area-based mailbox counts are not required for these products.

What does a letter with printing include?

A flat or folded flyer, a separate single-sided colour A4 cover letter on 90 gsm paper, a plain envelope, addressing, inserting and mailing preparation.

Do I need the address list when I enquire?

The planned recipient count is enough for pricing. We agree the full address list and transfer method before production. Remove duplicate and incomplete addresses beforehand.

When is an individual quote needed?

For additional inserts, special personalisation or non-standard processing. The standard versions of all three addressed products can be priced in the calculator.

Next step

Choose postcard, selfmailer or letter in the calculator and enter the recipient count from your address list. Format, printing and date determine the displayed total. Additional personalisation is agreed separately; you can enquire before the print file is ready.

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