Use the same specifications
Set the quantity, format, paper, page count, recipients or area, and preferred period. Use the same information when comparing quotes.
Promotional mailings: comparing costs
Quotes for promotional mailings are comparable when they cover the same quantity, printed item and processing. This page helps you define an enquiry and identify differences between options.
Specify whether the mailing is addressed or planned by area, whether printing is needed and whether envelopes or inserts are included. Then check the total and the services covered.
Practical guidance on Promotional mailings: comparing costs
Identify the services included
Check printing, preparation, personalisation, envelope insertion and dispatch separately. Record what is included, optional or supplied by you.
Clarify the total and open questions
Compare figures on the same VAT basis. Clarify uncertain quantities, timing assumptions and additional processing before approval.
Calculate advertising mailing costs realistically
The price of advertising mailings is built from several elements. Looking only at the unit price often ignores base effort, printing, area selection, data preparation, and mailing logic.
Unaddressed cost logic
For unaddressed mailings, area, mailing quantity, target group, and mailing type mainly influence costs. The selection of towns, postal code areas, or cantons determines the volume.
Addressed cost logic
For addressed mailings, recipient lists, data quality, addressing, possible inserts, and mailing workflow matter more. The workflow is therefore different from area-based delivery.
Printing costs and material
Format, flyer type, paper, grammage, and quantity determine printing costs. For combined print and mailing projects, both should be analyzed together.
Final review before execution
Before final execution, the details are reviewed operationally. Special cases, data questions, timing, and production details can then be considered before the campaign starts.
Key points on Promotional mailings: comparing costs
Mailing model defines the base logic
Unaddressed advertising mailings are calculated through areas and mailing quantities. Addressed mailings depend more on recipient lists, data preparation, and mailing workflow.
Area and quantity change the price
Towns, postal code areas, cantons, target groups, and mailing volume strongly influence costs. Small campaigns follow a different cost logic than larger volumes.
Evaluate printing and material separately
When printing through FlyerMail is selected, format, flyer type, paper, and grammage also affect price. Mailing and printing stay transparent in the calculator.
Prepare your postal campaign
Describe the offer, recipients or area and the required timing. Use the calculator to prepare mailing with optional printing.
Related topics
Advertising Mailings in Switzerland
Advertising mailings in Switzerland are postal campaigns with a clear promotional or informational purpose.
Direct advertising: planning your budget
A direct advertising budget covers more than dispatch.
Costs of addressed mailings
For an addressed mailing, the recipient file and processing of the item are part of the budget.
Short FAQ
Is CHF 190 the total price for 1,000 flyers?
No. CHF 190 is the base rate per 1,000 flyers in category A. An order of 1,000 adds a CHF 240 quantity surcharge, giving CHF 430 excluding printing and VAT.
Can I get a calculated price?
Yes. In the calculator, you see a structured calculation based on your inputs. For final implementation details, the request is then reviewed.
Why can two advertising mailing campaigns differ so much in cost?
Differences come from mailing model, target area, volume, printing, material, data basis, and operational requirements.
How do I start cost calculation for advertising mailings?
Enter mailing type, target group, area, format, print options, and mailing framework in the calculator, then submit the request for alignment.
How do I compare direct mail quotes?
Use the same quantity, format, paper and recipients or mailing areas. Check whether printing, data preparation, envelope insertion, mailing and VAT are included so that you compare the full job.
Next step
Specify the area, recipients, format, printing requirements and date. You can request a quote or submit an order for review. You can send the enquiry without an attachment.