Describe addresses and personalisation
Specify the fields available and whether only the address changes or the salutation and content do too. Clarify uncertain records before final production approval.
Costs of addressed mailings
For an addressed mailing, the recipient file and processing of the item are part of the budget. Alongside printing and postage, addressing, personalisation, envelopes and inserts determine the work involved.
For a quote, gather the quantity, recipient details, format and contents of the mailing. State which files and materials are available and which services you want FlyerMail to provide.
Start requestPrepare your order
Define the contents of the mailing
A single letter and an envelope with several inserts require different processing. Describe the paper, page count, envelope and order of inserts.
Compare a complete quote
Compare the total for data preparation, printing, addressing, envelope insertion and dispatch. Keep the quantity and preferred period the same for each option.
Calculate direct mailing costs cleanly
For addressed mailings, costs are not only postage. Data, printing, personalization, envelope handling, and mailing window interact. It is therefore useful to review each cost component before the order.
Address data and target group
A clean recipient list reduces questions and additional work. Incomplete data, duplicates, or inconsistent fields can make preparation more expensive.
Printed material and inserts
Letter, flyer, postcard, or insert: format, paper, personalization, and scope influence production costs and further processing.
Envelope handling and preparation
Envelopes, insert order, addressing, and machine or manual preparation affect effort before handover to dispatch.
Mailing type and volume
B-Post bulk mailing and other mailing models need realistic lead time. Quantity, mailing window, and delivery objective determine how the order is planned.
Key points for your campaign
Costs by quantity and address data
The number of recipients, address data quality, and possible data preparation affect effort and planning for an addressed campaign.
Plan printing and envelope handling
Letter, flyer, insert, envelope, personalization, and envelope handling are separate cost components. They should be reviewed together before production.
Mailing model and timing
B-Post, planned mailing windows, and larger quantities change operational planning. Mailing type and lead time need to fit together.
Prepare your postal campaign
Prepare your mailing list, letter template and personalisation requirements. We agree printing, envelope insertion and postal dispatch for your order.
Related topics
Direct mail Switzerland: planning and preparation
A direct mailing starts with a specific purpose, such as an invitation, an offer or an update for existing customers.
B Mail bulk mailing in Switzerland
B-Post bulk mailing in Switzerland is suited to larger addressed campaigns when dispatch can be planned and express timing is not required.
Addressed Mailings in Switzerland
Addressed mailings in Switzerland deliver your message directly to selected recipients.
Short FAQ
Which costs does the calculator show for addressed mailings?
It shows totals excluding and including VAT based on product, quantity, format, paper, printing and date. Included addressing and processing are not added later as unexpected extra items.
How can I compare postcards, selfmailers and letters?
Keep the recipient count and date the same and compare the available formats with the same printing option. Letters include a plain envelope and inserting; with printing, a cover letter accompanies the flyer.
Can I supply my own printed items?
Yes, by selecting without printing. Addressing and mailing preparation remain included, along with sealing for selfmailers or the plain envelope and inserting for letters.
Is additional personalisation included?
Special variable content, extra inserts and non-standard processing are agreed separately. Standard addressing is already included in the calculated product.
Next step
Choose postcard, selfmailer or letter in the calculator and enter the recipient count from your address list. Format, printing and date determine the displayed total. Additional personalisation is agreed separately; you can enquire before the print file is ready.