Allocate the available budget
List the services needed and the share for design, production and dispatch. Include only the services you need or commission in your comparison.
Direct advertising: planning your budget
A direct advertising budget covers more than dispatch. It depends on the audience you want to reach, the production needed and how you plan to record responses to the campaign.
Start with a clear message and a limited area or defined recipient list. Separate production and mailing costs from any additional design expenses or work needed to handle responses.
Start requestPrepare your order
Match reach to your audience
More mailings do not automatically produce more relevant enquiries. Consider whether a smaller area or a more focused recipient list fits the promotion.
Compare results with expenditure
Record campaign costs and attributable responses. Cost per response can be calculated afterwards from those figures; a fixed response rate cannot be promised.
Check the campaign budget before ordering
The calculator prices the selected production and mailing services. Your full campaign budget also includes work handled in-house or by other partners.
Separate campaign budget and order price
Add any design, imagery and campaign management costs to the calculated order total. Selecting printing does not automatically commission these services.
Calculate two relevant alternatives
Compare a smaller and a larger distribution area with the same format and date. For an address list, adjust the recipient selection instead. Record both total price and quantity, rather than just the unit price.
Attribute responses to the campaign
A campaign code or dedicated landing page helps identify responses. Also record relevant phone enquiries and direct emails. Online conversions alone do not cover all these contacts.
Evaluate results after the campaign
Divide total campaign cost by the qualified enquiries attributed to it. Actual orders and their contribution margin then help assess profitability. Mailing quantity does not guarantee a fixed number of new customers.
Key points for your campaign
Mailing type as the cost base
Unaddressed flyers, official information, and addressed letters follow different operational processes. The selected mailing type is therefore a central cost driver.
Area and quantity drive price
Towns, postal code areas, cantons, and target groups determine the number of mailings. The more precisely the area is selected, the more reliable the cost planning becomes.
Printing remains transparent
When printing through FlyerMail is selected, format, paper, grammage, and flyer type flow into the calculation. Mailing and printing remain easy to understand separately.
Prepare your postal campaign
Describe the offer, recipients or area and the required timing. Use the calculator to prepare mailing with optional printing.
Related topics
Flyer mailing costs in Switzerland
Flyer mailing costs start with your chosen area and the number of households you want to reach.
Costs of addressed mailings
For an addressed mailing, the recipient file and processing of the item are part of the budget.
Direct Advertising by Post in Switzerland
Direct advertising in Switzerland helps you send printed messages to mailboxes or to clearly defined recipients.
Short FAQ
Is CHF 190 the total price for 1,000 flyers?
No. CHF 190 is the base rate per 1,000 flyers in category A. An order of 1,000 adds a CHF 240 quantity surcharge, giving CHF 430 excluding printing and VAT.
Are printing costs included?
Yes, if printing through FlyerMail is activated in the calculator. Format, flyer type, paper, and grammage are then considered in addition to delivery.
How do I get a binding offer?
Enter area, mailing type, target group, print options, and mailing framework in the calculator. The request is then reviewed and continued as a suitable offer or order confirmation.
How do I calculate cost per response?
Divide total campaign costs by the responses attributed to it. Use the same cost basis and observation period for each version. A response is not a sale, so measure completed orders separately.
Next step
Specify the area, recipients, format, printing requirements and date. You can request a quote or submit an order for review. You can send the enquiry without an attachment.