Write a clear main message
Present the offer in an understandable headline. Add the information needed to make a decision, such as the location, period and scope of the offer.
Mailbox advertising: content and design
A flyer in the mailbox needs to explain the offer, location, any relevant date and next step quickly. This page helps you check the content of your mailing before approving it for print.
Choose one main message and the information recipients need. An invitation, a voucher and a company introduction may require different formats; the available space should suit the content.
Practical guidance on Mailbox advertising: content and design
Make the next step clear
Provide a suitable contact method or destination page. Check phone numbers, web addresses and any QR codes in the final print file.
Check the print version
Read the text at the intended output size and check legibility, image quality and margins. Make sure the approved file contains the final details.
Structure a campaign for mailboxes
Campaign quality depends on several decisions: mailing type, target group, area, printed material, and timing.
Mailing type
A campaign can be commercial, informational, or addressed. The choice affects reach, reachable mailboxes, and preparation.
Area and volume
Quantities are calculated from the selected areas. This gives a concrete basis for comparing campaign variants.
Printed material
A simple flyer may be enough for a short offer. A folded flyer or more complete mailing can be useful when the message needs more explanation.
Request validation
After the request is submitted, the information is checked so the campaign can be prepared correctly.
Key points on Mailbox advertising: content and design
A message that arrives physically
Unlike a digital ad, a printed flyer or mailing reaches the mailbox and can be viewed when the recipient chooses.
Flexible by campaign type
The same logic can support a commercial offer, official information, association communication, or direct marketing campaign.
Plannable by region
Municipalities, postal codes, and cantons make it possible to limit or expand reach according to budget and objective.
Prepare your postal campaign
Select the areas and households for your campaign. Complete the enquiry with your format, printing requirements and date.
Related topics
Plan mailbox advertising in Switzerland
For a local promotion, the mailing area should match the catchment of your business, offer or event.
Advertising Mailings in Switzerland
Advertising mailings in Switzerland are postal campaigns with a clear promotional or informational purpose.
Direct Advertising by Post in Switzerland
Direct advertising in Switzerland helps you send printed messages to mailboxes or to clearly defined recipients.
Short FAQ
What advertising can be sent to mailboxes?
Flyers, folded flyers, information, invitations, official mailings, and direct mail can be planned according to mailing type and area.
Can I choose a specific city?
Yes. Campaigns can be built by city, postal code, canton, or a combination of available areas.
Is advertising in the mailbox only local?
No. It can be local, regional, or Switzerland-wide, depending on area selection and budget.
How is the price calculated?
The price depends on mailing type, area, target group, number of mailings, format, and selected print options.
How do I check a QR code before printing?
Test it at the planned print size with a smartphone. Check that it opens the correct page and that the offer is readable on mobile. Also include a readable web address or another contact option.
Next step
Specify the area, recipients, format, printing requirements and date. You can request a quote or submit an order for review. You can send the enquiry without an attachment.