Plan mailbox advertising in Switzerland

For a local promotion, the mailing area should match the catchment of your business, offer or event. Mailbox advertising can be planned by location, ZIP code and audience, based on the households relevant to the promotion.

Start with the campaign objective, then select the area. The calculator shows the available mailing quantities and how additional locations or a different audience affect the scope.

Start request

Prepare your order

Choose a relevant catchment

Consider which locations customers can reasonably travel from to use your offer. A local event may need a different area from a service covering several municipalities.

Record the area selection

Note the chosen locations or ZIP codes and audience. Check the resulting quantity before setting the print run and budget.

Connect the offer and timing

Coordinate the offer, validity period and dispatch date. The flyer should make it clear where and when the offer applies.

Make mailbox advertising easier to plan

A successful campaign is not just about placing a flyer in a mailbox. The result depends on geographic targeting, message, print quality, and timing.

Geographic targeting

Local campaigns can be limited to selected municipalities or postal code areas. Larger campaigns can cover a canton or several regions.

Message and format

The format should match the content: short offer, detailed information, invitation, announcement, or institutional message.

Quantity and budget

The number of mailings directly affects the budget. For commercial unaddressed advertising, the quantity takes “No advertising” notices into account. A quantity intended for official information is only applicable if the sender and content meet the relevant conditions: an association’s name or selecting “Information” is not enough. Check the quantity for your chosen mailing type and recipient group before setting the print run.

Final review

Areas, format, printing, and timing are checked before execution to avoid gaps between the request and the real campaign.

Key points for your campaign

Physical presence at home

A printed item arrives directly in the mailbox and can be read, kept, or shared. This is useful when the message should be visible locally.

Controllable areas

You choose municipalities, postal codes, or cantons. This keeps reach aligned with your market, event, or point of sale.

Commercial or informational

Mailbox advertising can support commercial offers, public information, association communication, political messages, and direct marketing campaigns.

Choose the mailing type

For unaddressed flyers, choose the area and recipient group. The calculator determines quantities for private and business recipients or for single- and two-family homes.

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Short FAQ

Is mailbox advertising still useful?

Yes, especially when the campaign needs to reach households in a precise area and create physical visibility with a printed item.

Can I select only certain municipalities?

Yes. Municipalities, postal code areas, and cantons can be selected depending on availability and mailing type.

Is printing included in the price?

Printing is included when the corresponding option is selected in the calculator. Otherwise, the calculation focuses on mailing.

How do I start?

Select mailing type, area, target group, format, and print options in the calculator, then submit the request.

How large should a local shop’s mailing area be?

Choose towns from which customers can reach your business. Combine relevant postcodes and check the mailing quantity. A large print run alone does not show whether the area suits the offer.

Next step

Choose the mailing type, format, printing option and date. For flyers, select the area; for addressed mailings, enter the recipient count. You can then request a quote or submit an order, even without an attachment.

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