Choose a relevant catchment
Consider which locations customers can reasonably travel from to use your offer. A local event may need a different area from a service covering several municipalities.
Plan mailbox advertising in Switzerland
For a local promotion, the mailing area should match the catchment of your business, offer or event. Mailbox advertising can be planned by location, ZIP code and audience, based on the households relevant to the promotion.
Start with the campaign objective, then select the area. The calculator shows the available mailing quantities and how additional locations or a different audience affect the scope.
Practical guidance on Plan mailbox advertising in Switzerland
Record the area selection
Note the chosen locations or ZIP codes and audience. Check the resulting quantity before setting the print run and budget.
Connect the offer and timing
Coordinate the offer, validity period and dispatch date. The flyer should make it clear where and when the offer applies.
Make mailbox advertising easier to plan
A successful campaign is not just about placing a flyer in a mailbox. The result depends on geographic targeting, message, print quality, and timing.
Geographic targeting
Local campaigns can be limited to selected municipalities or postal code areas. Larger campaigns can cover a canton or several regions.
Message and format
The format should match the content: short offer, detailed information, invitation, announcement, or institutional message.
Quantity and budget
The number of mailings directly affects the budget. The calculator makes volumes visible before the request is sent.
Final review
Areas, format, printing, and timing are checked before execution to avoid gaps between the request and the real campaign.
Key points on Plan mailbox advertising in Switzerland
Physical presence at home
A printed item arrives directly in the mailbox and can be read, kept, or shared. This is useful when the message should be visible locally.
Controllable areas
You choose municipalities, postal codes, or cantons. This keeps reach aligned with your market, event, or point of sale.
Commercial or informational
Mailbox advertising can support commercial offers, public information, association communication, political messages, and direct marketing campaigns.
Prepare your postal campaign
Select the areas and households for your campaign. Complete the enquiry with your format, printing requirements and date.
Related topics
Mailbox advertising: content and design
A flyer in the mailbox needs to explain the offer, location, any relevant date and next step quickly.
Unaddressed Flyer Delivery in Switzerland
Unaddressed flyer delivery in Switzerland brings flyers to selected towns, postal code areas, or cantons without using recipient addresses.
Direct mail Switzerland: planning and preparation
A direct mailing starts with a specific purpose, such as an invitation, an offer or an update for existing customers.
Short FAQ
Is mailbox advertising still useful?
Yes, especially when the campaign needs to reach households in a precise area and create physical visibility with a printed item.
Can I select only certain municipalities?
Yes. Municipalities, postal code areas, and cantons can be selected depending on availability and mailing type.
Is printing included in the price?
Printing is included when the corresponding option is selected in the calculator. Otherwise, the calculation focuses on mailing.
How do I start?
Select mailing type, area, target group, format, and print options in the calculator, then submit the request.
How large should a local shop’s mailing area be?
Choose towns from which customers can reach your business. Combine relevant postcodes and check the household count. A large print run alone does not show whether the area suits the offer.
Next step
Specify the area, recipients, format, printing requirements and date. You can request a quote or submit an order for review. You can send the enquiry without an attachment.